Most men overcomplicate it. Here's the routine that actually works.
After 20+ years behind the barber's chair, one thing is clear — the men who look consistently sharp aren't using more products than everyone else. They're just using the right ones in the right order.
Here's the complete daily grooming routine we recommend.
Step 1 — Shampoo (3–4 times per week)
Daily washing strips your scalp of its natural oils. Three to four times a week is the sweet spot for most men.
Use the Aces Peppermint Shampoo — a sulphate free formula that deep cleanses without drying your scalp out. The peppermint activates on contact and you'll know it's working.
Tip: Massage in circular motions on the scalp, not just the hair. That's where the buildup is.
Step 2 — Condition (every wash)
Every time you shampoo, follow with conditioner. Non-negotiable. The Aces Peppermint Conditioner has argan oil and Vitamin B5 to restore moisture and leave your hair actually manageable when it comes time to style.
Leave it on for 1–2 minutes. Rinse with cool water to seal the cuticle.
Step 3 — Shave (as needed)
Splash with warm water first to open the pores. Apply the Aces Shave Gel — a crystal clear formula so you can see exactly where you're cutting. No brush required. Shave with the grain using short strokes, then finish with cold water to close everything back up.
Step 4 — Beard care (daily)
If you're growing or maintaining a beard, 3–5 drops of Aces Beard Oil while the beard is still slightly damp after washing is all you need. Work it from root to tip and massage the excess into the skin underneath. Argan and jojoba oil keep both the beard and the skin underneath conditioned and itch-free.
Step 5 — Style
Once your hair is dry (or towel-dried for more texture), choose your product:
- Sharp and polished: Styling Pomade — warm between palms, apply to dry hair, comb through.
- Natural and textured: Styling Paste — work a pea-size through dry or damp hair with your fingers.
- Maximum volume: Sprinkle a small amount of Boost Powder at the roots before your paste or spray for lift that lasts all day.
The Bottom Line
A proper grooming routine doesn't take an hour. It takes the right products, used consistently. Everything in the Aces range is vegan, sulphate free, and built specifically for men who take their appearance seriously without making it complicated.
Play your best hand. Every. Single. Day.
100% vegan · Sulphate free · Barber developed · Built for men